Marketing

You can use the Internet to find New Marketing Ideas

2009-11-07T01:31:00.001-08:00

Are you a business owner or are you about to become one? If so, there is a good chance that you have heard of innovative Internet marketing ideas before. Innovative Internet marketing ideas are ideas that are relatively new. This means that many business owners haven't necessarily had the opportunity to use these marketing ideas or strategies. If you have yet to examine innovative Internet marketing strategies, you are advised to do so.
After a close examination, you will likely see that there are number of different ways that innovativeInternet marketing ideas can help you and your business. As previously mentioned, innovative Internet marketing ideas are ideas that are relatively new. Although implementing these ideas may be considered a risk, because they are new, they are a great way to get ahead of the competition. Marketing, including Internet marketing, is important to the success of any business, for more details visit to www.internet-marketing-word.com but not all business owners have the time to give marketing the attention that it deserves. That is why a large number of business owners, maybe even your competition, are still relying on old and possibly outdated Internet marketing strategies. Implementing new marketing strategies is the best way to give your business a little push past the competition. It is also important to note what the push past the competition may do for you. Whether you run an online business, an Internet business, a business that sells a product, or a business that sells a service, you can benefit from Internet marketing. Internet marketing is using the Internet to getyour business and its purpose out the general public, namely your targeted audience. Your targeted audience is the group of individuals that you feel can most benefit fromyour business and whatever you are offering. By getting your business out into the public eye, with Internet marketing, you will likely find that your customer count and sales increase; thus creating a profitable business. What is nice about Internet marketing, even innovativeInternet marketing ideas is that it is relatively easy to keep up-to-date on the latest happenings. For example, if you use the Internet or regularly read business journals or business magazines, you will likely be presented with new, innovative marketing ideas. That is why you are advised to take advantages of these resources, which are often free or available for a relatively affordable price. You can also use the Internet to find new marketing ideas, by performing a standard Internet search. This method of familiarizing yourself withInternet marketing ideas is great, but it can also be time consuming; you often need to weed through the old marketing ideas to find the new ones. Your business can also benefit from innovative marketing ideas without you having to do any of work yourself. This can be done by hiring the assistance of a professional Internet marketing specialist. With an Internet marketing specialist, for more details visit to www.tube-traffic.com all you have to do is explain your wants, your needs, and pay a reasonable fee. Depending on the Internet marketing specialist that you choose to work with, they should not only be able to research innovative Internet marketing strategies for you, but they can also implement them for you. Therefore, your business can still benefit from innovative Internet marketing ideas, even if you do not have the experience or the time needed to find and implement those ideas yourself. Now that you know exactly how innovativeInternet marketing ideas can help you and your business , what are you waiting for? To start increase your profits today, you are advised to start researching or seek assistance from a professional. www.achieving-liftoffs.com www.paylock-generator.com

E-mail Marketing & Reputation in a 2.0 World

2008-11-24T01:39:00.000-08:00

E-mail has become both the most effective marketing medium to emerge since the introduction of television and the most annoying medium for conveying an advertising message. Therefore your reputation is everything. Users are simply able to make a quick decision about your e-mail without even opening it if they don't like what they see in the "Subject" or "From" lines, the delete key is just a click away. As marketers you must also contend with the increasing negative connotation of "spam" a term that is now actively connected in the minds of consumers to ANY unwanted e-mail, even if they are legitimate marketing messages to which recipients have opted in for. Added to your difficult mission, ISPs in response their customers' frustrations have created new barriers. Our experts have examined the ways in which e-mail marketers can manage their reputation.

According to a recent Jupiter Research survey, 60% of business decision makers prefer e-mail and the Internet over other mediums for receiving marketing messages. Not to mention that the cost-per qualified lead can be 5% to 15% less when using online media. Today e-mail is reaching consumers no matter the time of day or where they are. Most marketers say that, for business-to-business offers, the middle of the week especially Tuesday is best; people have too much mail to wade through on Monday, and by Friday they have other things on their mind. For consumers at home, weekends are best; some send on Thursday or Friday, knowing it won't be read till the weekend. One axiom of DM is that longer copy pulls better than shorter. Not so in the digital age "In some ways the comparison between postal and e-mail seems good, but really it's closer to a TV news story where you have to capture them immediately or they're gone," says Media Synergy's Coulman Some marketers prefer personalization; others think offers work best in getting recipients to click open the mail. But the results from testing subject lines can be surprising. Stephanie Healy, interactive sales manager for Omaha Steaks, said a "buy one, get one free" subject line beat out one about "grilling perfect steaks ". On the other hand, for Memorial Day she tested a subject line about getting free franks or burgers with a purchase against one about big savings for the holiday, and the latter was beating out the former.

However, technological limitations, different phone models screen size and e-mail clients all mean that marketers need to carefully craft the messages they plan to send. Once you understand consumer preferences, design the content specifically for its intended use. Make it simple to engage. People will navigate away from an e-mail in seconds if it doesn't load. Today mobile e-mails should be brief and require little scrolling. You should place the call to action as close to the top as is possible. A single-column setup should be implemented because most mobile e-mail readers, including those installed on Symbian devices, Palms and BlackBerrys, can't display multiple side-by-side columns. They will arbitrarily reorganize your message back into a single-column screen. Think about how you link. Hyperlinking text will not always render and remain clickable. Ensure that your links will be clickable by the broadest range of readers possible. BlackBerrys have minimal JavaScript capabilities; marketers should not use scripts within the HTML page. While Apple's iPhone appeals to a broader demographic. The iPhone's unique ability to offer a full-screen Internet experience closer to the personal computer means that design issues aren't as important. No matter what device, mobile e-mail allows for richer messages and other content with an immediacy factor are some of the mobile e-mail opportunities awaiting marketers — and their engaged customers.

Start scoring your e-mail list based on a recency, frequency and monetary (RFM) analysis. Create these lists for future campaigns based on responses to your previous campaigns. You can then identify customers who share the same RFM characteristics as those from the list but to whom you haven't e-mailed a similar communication previously. This way you’re sending out fewer e-mails, the number of people opting out of receiving e-mail from you should be down and your cost of delivery will decline. For example, where you might have sent out 200,000 e-mails in the past for a campaign, you're now getting the same or better results with between 30,000 and 40,000 e-mails. You could then experience a 20% increase in e-mail marketing revenue, a 14% reduction in the number of opt-outs and an overall decrease in e-mail marketing costs by 25%. The positive numbers above are a strong reason to make the change but the real reason is tied to the key driver of delivery to an inbox the “reputation” of the sending IP address. While each ISP has a different reputation assessment formula, many of the leading influencers are hygiene related, such as bounces, spam traps, unknown addresses and complaints. Building RFM programs will enhance your reputation and optimize delivery by lowering the potential for complaints and bounces, and reducing the risk of mailing spam trap names. It will also change your measurement denominator so that all other metrics go up — most importantly, ROI.

Used correctly, e-mail is a cost-efficient tool for nurturing existing leads and formulating an effective marketing campaign. The Direct Marketing Association estimates e-mail ROI in 2008 at $45.65 for every dollar spent. E-mail, while offering a cost-effective way for targeting prospects, allows interested recipients to qualify themselves by simply responding to marketing messages. This saves time and effort for both marketers and consumers.

Article Source: http://www.articlesbase.com

How to Make Money Online - Passive Income Portfolio

2008-11-24T01:36:00.000-08:00

There're many ways to make money online, let's have a look at a few ways you can do so.

1. Paid surveys

Paid surveys are surveys distributed by Multi National Corporations that want consumer feedback on their needs and wants. This is a necessary step because creating a product that fits the consumers fancy can create huge income for these MNCs. Likewise, creating a product that no one is interested in represents a financial loss. Paid surveys are paid for by MNCs that value your feedback.

2. Sell products on Ebay or Amazon

Amazon has got an affiliate program where you can sell their books for a commission. Ebay allows you to buy wholesale then mark up for a profit on Ebay's trading platform.

3. Be an Affiliate

There're many affiliate networks you can choose from. The main trick is to find a product that converts well and a merchant that is willing to support your efforts in promoting their products. Since merchants want affiliates to add value, they don't appreciate affiliates that breach trademark bidding and domain hogging, so be sure to have some innovative way to add value. Then you can ask for better commission and specialised affiliate tracking that can increase your ROI.

4. Passive Income

Passive income is the best, usually in the form of residual marketing. This is where you get to earn from other people's efforts as well as your own. GDI is one of the best I've seen online because they pay double the sales you bring in. Say you brough in $50 worth of sales, they actually pay you $100.

5. Google Adsense

This is Google's contextual advertising. Since its an advertising platform by Google, you can expect to be paid on time. The only thing is that to earn $10K plus per month with Adsense requires a ton of traffic and content. The best way to succeed with Adsense is to have content that is contributed by writers or forum posters.

6. Rent out skills

Renting out your skills to other internet business owners is a good way to get started when you don't have the budget to start an internet business. You can visit Guru.com or Elance.com to search for jobs and bid for them. Feedback will be left on services provided so be sure to provide good service or it will get harder to get new jobs in the future.
Article Source: http://www.articlesbase.com

The Biggest Secret In Internet Marketing

2007-03-31T20:37:00.001-07:00

In the Internet marketing world, there are many misconceptions and outright lies. But the biggest secret is one that is so obvious that nobody wants to talk about or is even aware of. In this article, I share what I (and many world class marketers) consider to be the biggest “secret” in Internet marketing.

At this point, you’re probably wondering? “What’s the BIGGEST secret?”

Before I share this secret with you, let me share a common mistake committed by 99% of Internet marketers. Almost all Internet marketers I know can quote you their opt-in rate and spend hours, days, weeks and even months tweaking their landing pages to get the highest opt-in rate. This is accomplished by asking for as little customer information as possible and casting as wide a net as possible. This usually requires asking for only the first name and the primary email address.

In many industries, this results in optimizing for the wrong results. What do I mean by that?

I spend a lot of time in multiple industries other than Internet marketing (including real estate, art, etc.) and for a long time, I was focusing on increasing my opt-in rate but rarely closed any sales (my sales for my products and my clients’ products range from $997 to $25,000 per sale). When I thought about it, I realized that in all of these industries and especially at these price points, the sale is accomplished via the phone, not via the Web.

Thus, without realizing it, I wasn’t collecting all the necessary information for me to complete a sale (that is, I wasn’t asking for a phone number because I knew this would reduce my opt-in rate). Most of the “gurus” who are teaching list building don’t take into account industries that conduct business primarily offline and/or the fact that high-end products are not closed via email alone. Heck, I am not sure that any of them has ever tested their methods in offline businesses!

Now, I do a 2-step opt-in rate that allows me to have the highest opt-in rate on the first page and then ask for additional info (including the phone number and mailing address) on the “thank you” screen. This enables me to follow up via offline methods including postcards, direct mail and even telemarketing.

What does this have to do with the biggest secret in Internet marketing? Simple…the most valuable leads often require you to follow up using offline methods. However, this contradicts almost all list building techniques being taught, which almost always teach how to get the highest opt-in rate. In this case, I made more money by having a lower opt-in rate…but I got higher quality leads, which enable me to follow up via offline methods. Again, in many, many industries, the sales happen via the phone and in some cases via the fax and direct mail.

So, before you spend too much time focusing on optimizing your opt-in rate alone, think through the sales process and figure out what is the best way to close the sale and collect information for that to happen, even if it means a lower opt-in rate.

Now that you know the biggest secret in Internet marketing and the next time somebody brags about their 50% opt-in rate, you will know that he/she is probably optimizing on the wrong thing and leaving WAY too much money on the table.

To get regular notifications on high-end product creation secrets, visit http://www.backendcashmanuscript.com/fromarticles

=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*

** Attention Ezine Editors / Site Owners **

Feel free to reprint this article in its entirety in your ezine, blog, autoresponder or on your own site as long as you leave all links in place, do not modify the content and include our resource box as listed above.

If you use the material, please send us a note so we can take a look. Thanks.

© Blue Samba Publications – All Rights Reserved
http://www.backendcashmachine.com

About The Author

Alex Nghiem is the founder of Blue Samba Solutions, creator of the Backend Cash Machine, a proven system for enabling clients to make up to 10X by building a backend of high-end products. His system has been used in multiple industries including art, real estate and many offline industries.

Power of Learning = Earning!

2007-03-31T20:35:00.001-07:00

Everyone in online marketing or affiliate earning for a income have to research all over the internet to get the information they need to succeed.

I have seen people spend hours,days,weeks, months & even years just to come out making little or no income at all. As a publisher online for HaileysComet Weekly I have met some of the most powerful people that have made thousands even millions of dollars with the time they have been online.

Some have done it in as little as a few months and then retired, Then you have those that work very hard every day no matter how much they make to help others to do the same. Remember when the doublers programs hit the internet and people made hundreds even thousands over night? Do you remember what happen within two months of them hitting the internet, People that was dealing with StormPay was stuck holding a empty bag because they went under and all kinds of trouble broke out.

The only true programs that make money are ones that last, There are very few of them, One that has made it to the top because of the people behind the program is Success University, Not because they have specials all the time but because there are REAL people to talk with an to learn from. I have met with people that joined the so called PAS program and paid out $3,900!

and most of them did not get anything from it an do you know why? Because there was no one to teach them how to market the program to make a profit an ended up getting burnt!

Look at this link, http://www.damonday.net

If you take the time to read it you will not only see that this group of master marketers are online to help you make a living online but also to teach you how to talk with others in a way to make them buy from you and learn to work together as a team.

Success University is just what the name stands for, They have been online for quite sometime, My own companys that I own depend on the things that I learn online.. I would only suggest something that I know myself to work to my own list of people that I work with instead of something that is gone the next day.

My own list of people in my newsletter trust me because they all know over the past 9 years that when I have something to tell them it is only the truth and not something that will brake their bank accounts. I have been called "The Howard Stern" of publishing and my newsletter is in most of the biggest Co-Ops and directories and also forums. The reason for my success is because of people like Damon Day (It is funny we both have the same first names)

But a "FLY BY NIGHT" company Success University is not, it is backed by some of the biggest companys there are and it is not just for people that are into affiliate marketing but also for people that are just starting out online and dont want to loose alot of money. I will tell you from the start that it takes money to make it, But this is one company that can take your funds and turn it into something to be proud of. Right now they are running a $2 14 day trial offer, and the monthly cost is less then a night on the town so dont miss out on something that will give you everything you need to earn online.

So take 5 minutes of your time and just look, It will suprise you to see what some people will do to help others instead of just thinking of themself and what they can get out of people that dont know any better.

Example: http://www.damonday.net

If you talk with Damon tell him that I sent you to him so that he will know that after everything we have been through I still believe there are good people online!

To your Success!

Damon Smith

About The Author

Damon Smith is the publisher of Haileyscomet Weekly eZine that gives you the truth about online marketing and advertising. You can check out his newsletter at http://www.haileyscometweekly.com and get some of the best insight info on how he went from nothing to earning thousands a month by helping others.

Network Vs. Affiliate Marketing

2007-03-31T20:34:00.001-07:00

Running a traditional brick and mortar kind of business with an online presence, is obviously one very good way to make at least part of your living online. But for the purposes of this article we are going to assume that you do not have your own business. So I am going to discuss two of the biggest online money makers right now: online business opportunities and affiliate marketing.

Network marketing

The typical online business opportunity is commonly built around some sort of network marketing concept, inheriting the basic qualities of the offline business model that has been available for many decades - the basic idea being that you recruit two or more people, who in their turn recruit two and in this way your efforts will (at least in theory) be greatly leveraged.

The main difference doing this online is that, utilizing the power of the Internet, you as a network marketer can literally reach people all over the planet.

The problem with the network marketing, or "mlm", concept is that it sounds so good on paper - way too good in fact. Most people who joins up with a company of this type tend to get a dose of Mr. Reality rather soon.

They discover that recruiting new people, which is what all mlm is all about - even if they try to tell you differently - is not at all a simple process. There has been plenty of fraudulent businesses in this niche, and people tend to stay on their toes as soon as they hear the words mlm or network marketing.

To further complicate things this business model is also based on you paying a set monthly fee - wether you make any money or not, which means that many people who start this kind of business actually end up loosing money.

It is definitely possible to make a good living in network marketing, but it is definitely not for everybody. "Getting in on the ground floor" is allegedly not always as good as it seems.

Affiliate Marketing

Affiliate marketing is similar to network marketing, in the sense that you will be promoting a product produced by another company or person. This can obviously make life very simple for you, as the merchant will usually take care of all shipping and customer support issues. Amazon.com is probably one of the most well known (an respected) companies utilizing the power of affiliate partnerships.

As an affiliate, your task is simply to refer new clients to the merchant and when these people go ahead and buy something, you get credited with a certain percentage of the sale.

Contrary to network marketing it is generally free to act as an affiliate marketer. Although there are certain companies that have sort of a hybrid structure between network and affiliate marketing - requiring you to pay a start-up and/or monthly fee to market their products. Most affiliate programs are completely free to join though, so I'd personally stay away from those using their affiliate programs as an income generator in it's own right, or "affiliate sharks" as one marketer aptly named them.

Affiliate programs are thus a great way in which almost anyone can start to make money online, without having to invest a lot of money, if indeed any at all.

There is however certain strategies and marketing methods you need to be knowledgeable of, if you are to make anything but peanuts with your affiliate marketing.

Choosing the right affiliate program and promoting it to the right people in the right way is an art form in it's own right. And the people who are really good at this, generally referred to as "super affiliates", make a very good living doing nothing else than selling other people's products.

If you are looking to make an additional income from the Internet, or eventually even replace your current income altogether, affiliate marketing is a great way to get started. To achieve the success you desire, you should study and learn the same techniques super affiliates use on a day to day basis.

About The Author

Andreas Sundstrom has made a full time living online for the past six years, largely thanks to the power of free affiliate programs. At his website http://www.webhosting-tips.info/affiliate/ he will share some of the most important super affiliate secrets.

10 Tips To Higher Response Ads

2007-03-16T20:41:00.000-07:00

You're ready to launch that new product or promotion, & you're really counting on a piece of advertising copy to come through for you.

You're looking for stellar results! And, you're determined to do everything in your power to get them. Which means surveys, thorough testing, and ongoing refinement of your ad copy.
Hold the phone!

When you've got your draft, run it through this 12-point inspection. Cover off these basics, and you can be sure you're off to a running start.

1 – Do You Have A Compelling Headline? Does it generate curiosity or envy? Does it promise a benefit that will compel someone with an interest in what you're selling to keep reading.

Remember, your headline is the ad for the ad. When I am being paid to write direct response ad copy, or a sales letter, or have a very important sales objective of my own, I normally write 25 headlines before I begin the body of the piece.

Then I'll pick half a dozen that I think will work & test them. The best of the rest, I use as sub headings throughout the piece to propel readership, and draw skimmers & skippers back into the copy as they move down the page.

2 – Are Your Headlines Pleasing To The Eye? I most often find that headlines work best when they are centered on the page, & present a balanced appearance in terms of the shape they create. Encasing them in quotation marks also serves to grab more attention.

Long top headlines tend to reduce readership, but if they help qualify more effectively they can improve sales! Try them, but look for ways to modularize the text using punctuation & spacing so your readers don't suffocate trying to read them. Sometimes a long top headline is better presented as two or even three separate headlines.

3 – Is Your Opening Provocative & Arresting? Does it trip the reader, interrupting the internal turbulence of the day? Each line of your ad copy must serve to "sell" the reader on continued reading, especially at the beginning.

You are looking to build enough momentum & interest to convey the points necessary to generate a greater desire for the product than it's price. Generally speaking, the higher the cost of the product, the more words required.

4 – Are You FAB Balanced? You must focus on painting a picture of your prospects future life, as a result of their purchase. Does your copy promise emotional benefits? Does it pledge the realization of positive feelings, or the relief of negative ones? Does it show how these outcomes are achieved with concise descriptions of the features & advantages that will deliver them? Your ad copy must strike a balance between emotion & logic if it is to be effect.

5 – Are You Creating Excitement & Enthusiasm? Demonstrate your personal belief in what you are selling. Will your message quicken the readers pulse? Is it upbeat, positive, & full of inspired energy? Is there a sense of WOW?

6 – Is Your Body Copy Highly Readable? Remember simple is best. Keep sentences short. Use a plain 10-point to 12-point font. Paragraphs no more than a few lines. Words that are comfortable & specific to the audience you are targeting. Inject subheads to break up text. Highlight important points.

7 – Do You Have High YOU density? Remember to you use the words YOU & YOUR to the hilt. Your reader is auto translating to ME & MINE.

8 – Are you speaking intimately? Can you get a strong sense of personality when you review your letter after being away from it for a while? Visualize yourself, or the character you are personifying, writing a personal letter to your perfect prospect. Never write to a crowd.

9 – Are you inspiring the readers imagination? You must trigger mental images with your writing. The mind has difficulty distinguishing between vividly painted word pictures, & reality. Daydreams enchant, & emotions flow in their wake.

When you have emotion, you have desire. When you have desire, you have suggestibility. When you have suggestibility, you can direct action. Your levers are allegory (storytelling), metaphor, similes, verbs, adjectives, & specificity.

10 – Do you offer proof? Specific testimonials & convincing guarantees worked into your ad copy are essential.

About The Author
Obono John is the owner of http://www.butterflymarketzone.blogspot.com, The Viral Marketing Experiment.